Founder & CEO

Luca Capula

Chief Executive Officer, Ad Astrum LLC

Luca is the founder and Chief Executive Officer of Ad Astrum LLC and Son of a Barista. He is responsible for setting the company's strategic roadmap and managing execution for rapidly growing its customer base.

Prior to founding SOAB, Luca was the founder and Chief Executive Officer of ALYT. Under his leadership, ALYT created a leading IoT solution that seamlessly integrates and operates thousands of connected home devices through a single app.

Background

Prior to founding ALYT, Luca held a variety of senior management positions at GPS Standard, a leading European security firm focused on integrated technology solutions for military and industrial customers. While at GPS, Luca led the company's first home automation project, which helped shift the home security industry with an innovative "open protocol" system that could integrate with existing user devices.

Luca was raised on bread and tech in Ivrea, the heart of Italy's engineering and technology industry. He attended the Computer Engineering program at Politecnico di Torino, Marketing and Communication at Università degli Studi di Torino and holds a doctorate and a Master in Marketing from the IED.